International Leadership &

Business Internship Summit

Team: Ginsburg Salon Business

Our Life-Changing Project

Our Business Partner: Grace Adanu

Business Owner:Grace Adanu

Location: Wunti market, Bauchi state, Nigeria Nigeria

0 People Directly Benefiting from the Business
0 Number of People Employed
0 Production Capacity (Per Month)

Our Challenges

services that are offered here and

not any where else in the community.

Improving Salon Services

To highlight the special hair care

Business Partner Challenges

NO

1

>

To showcase her work and contact

has not been able to reach yet.

members of the community the Salon

New Advertising Methods

Business Partner Challenges

NO

2

>

with different businesses in the

community to create

cross-promotional opportunities.

The salon would like to partner

City-Wide Advertising

Business Partner Challenges

NO

3

>

Our Solutions

Improving Products and Services

a. Using avocado oil, almond oil, and wheat germ oil to protect hair from heat and strain
b. Automatically generate new hairstyles and tutorials through Pinterest

Grassroots Level Advertising

a. Flyers and stickers to brand her hair products
b. WhatsApp Based advertising

City-wide Advertising

a. Collaboration with makeup artists/bakeries to provide special event services
b. Home Visits to community influencers
c. Cross-promotion at events

Our Presentation

Our Team

Our Internship Highlights

Meeting Our Business Partner

Our team began the solution-development process by having a one-on-one Skype call directly with Grace in Nigeria. We learned more about her life, family, and business—as well as the issues she was having.
By discussing first-hand the problems Grace faced, our team successfully and efficiently began to brainstorm solutions to improve her business. The on-staff translators and business development experts helped facilitate the process and ensured our team asked the right questions to put us on the right path to change the world.

Expert Assistance Work Shop

Our team then met with leading experts in the field of business and community development, from top US companies and the State Department, as well as specialized mentors in the field our solutions focused on.
We streamlined our initial solutions and used their guidance to further our efforts in solving Grace’s problems. Our team advanced our communication, teamwork, and problem-solving skills through hands-on project management and development.

Nigerian Embassy Consulting & Embassy Immersion Event

The Nigerian Embassy invited our team for an exclusive tour, a presentation on Nigerian economic development, and a banquet with top diplomats. We ate authentic Nigerian cuisine, immersed ourselves in the culture, and discussed problems facing Grace and the country as a whole.
Our team also had the opportunity to tour other embassies, including the People’s Republic of China, France, Sweden, Israel, Austria, South Korea and Turkey, as well as a European Union lecture focused on international development and immigration issues.

Business Consulting, Speaking and Partnership Review By Leading Development Experts

Throughout the course of the program, our team also met one-on-one with leadership and community development experts. They offered advice on communicating effectively, reviewed our solution proposal, and briefed us on the upcoming presentation.
This consultation gave our team the confidence and acumen to develop practical solutions and present them to the panel.

Solution Review By Leaders from Dartmouth, the United Nations, the State Department and the Pentagon

Our team presented the final solutions to Grace and a panel of expert judges from Dartmouth, the UN, the State Department, the Pentagon, and Nigerian Development experts. This formal presentation allowed our team to practice our skills and measure the effectiveness of our communication, all while showcasing our efforts to transform Grace’s business and life.
This culmination of hard work truly demonstrated the impact our team had on Grace and completed a life-changing week of personal growth for each and every one of us.